My Role:
Product designer
Platform:
Mobile app (iOS, Android)
Type:
Consumer-facing
Project scope:
1 year
skywards everyday
Earning miles without flying & supporting Emirates Airlines to expand its partnerships
Earning Miles without flying & supporting Emirates Airlines to expand its partnerships
Earning Miles without flying & supporting Emirates Airlines to expand its partnerships
Skywards Everyday is a mobile app for customers enrolled in the Skywards Loyalty Programme. It allows them to earn Miles with their everyday expenses in Dubai, generating loyalty with the airline and its associated brand partners.
It also supports Emirates Airlines in creating new partnerships in under 5 minutes, a legal process which used to take months.
Challenge
Bringing the Emirates experience to the app
Bringing the Emirates experience to the App
The design felt clunky and confusing.
The new design needed to be delightful to use
My process
Sharing a common goal & understanding the scope
Sharing a common goal & understanding the size of it.
As part of my research, I reviewed the existing documentation and talked with my stakeholders to understand what they were looking for and what went wrong before.
I brought transparency to the design process by keeping them updated, explaining the rationale behind the project and as my first delivery, showing the size of the project.
Ideation
From workshops
to wireframes
Drawing and sharing our ideas improved communication and collaboration.
As the project evolved, the fidelity of the visuals did too. Maps, sketches, low fidelity prototypes, and only after testing and validating our ideas, we worked with high-fidelity designs.
Drawing and sharing our ideas allowed us to communicate better and increased the respect between the members of the team
Result
The final design
The final design
Ready to go shopping
79k Downloads in three months
280 New partners
4.2 Average rating in App stores
79k Downloads in three months
280 New partners
4.2 Average rating in App stores
79k Downloads in three months
280 New partners
4.2 Average rating in App stores
My learnings
Key take aways
Communication and transparency create healthy environments and gain trust from stakeholders.
Test early and validate assumptions, learn and iterate.
Share the same language by defining goals, expectations and documenting the design decisions.
Do you have any questions? Send me a message