Type: Personal Project
Project scope: February 2020-Today
dinofriday
Dinofriday club is a weekly guide to draw dinosaurs in 5 steps. For 20 weeks (and counting), I have been posting and building a community of dino-lovers focused on kids (6-14) and their parents.
Through my dinosaurs, I have reached 17,600 people with my posts, engaging with my audience through social media and a weekly Newsletter reaching 200+ subscribers.
Every Friday they receive a newsletter with a new dinosaur, fun facts, and a printable version to guide them.
Illustrations are simple to encourage parents to share it with their kids, easy to follow and short to keep them engaged.
I curate a collection of easy to remember and exciting facts to stimulate the conversation between kids and their parents. It also works for grown-ups only.
My Values
I keep the conversation flowing with my community. They teach me and correct me. I'm happy to learn
No matter what, I publish one dinosaur every Friday. My dinofriends wait for it, and it keeps me accountable. I’ve built a routine around it, and I enjoy every bit of it.
Every Wednesday I post the art of my community. This practice inspires others to draw, share and It's my way of telling them, 'you are important'
18k Dinolovers reached through Instagram
200 Dinofriends subscribed (and counting)
“My son likes your drawings.
He’s drawing your dinosaurs following your steps”
Ingke, @Indonesia
“Your job of teaching drawing and science to children is wonderful, it's really cool! Congratulations!!”
Demetrius, @Brazil
“I love your illustrations. They are joyful and positive. They are needed today more than ever”
Anja, @Mexico
“I love this! Would you be willing to do a virtual class for a summer camp? ”
Rachel, @USA
All images © Adrian Monroy 2021
Do you have any questions? Send me a message